Gestell is Gregory Czaplak's experimental studio, deliberately separate from Adanac Films. Where Adanac makes films for the world as it is, Gestell asks what happens when the tools of production stop being neutral.
The focus is AI-assisted visuals, generative media, and interactive web projects. Not as replacements for craft, as new instruments. Strange ones. Ones that produce results nobody fully intended.
Heidegger's Gestell, the Enframing, is the idea that modern technology doesn't just reveal the world; it imposes a frame on it. Everything becomes resource, everything becomes standing-reserve. Gestell Studio takes that frame apart to see what falls out.
Projects here are in various states: some running, some speculative, some just a file named idea.txt. That's the point.
Ongoing exploration of AI image and video generation as a filmmaking instrument, not for automation but for generating visual material that human hands can edit into meaning.
A series of web-native experiences that blur the line between documentary, installation, and interactive media. Making things for screens that film can't quite do.
Experimenting with large language models and generative tools as co-authors in documentary pre-production, structural tools, not creative replacements.
Exploring how AI tools integrate into a real post pipeline, colour, conform, audio, delivery, without pretending the tools are finished or the answers are clear.
Image and video generation as raw material for human editing. Tools that produce things neither the algorithm nor the filmmaker fully intended.
Real-time, procedural, and AI-driven media systems. Content that changes, responds, or generates itself, on screen and on the web.
Web-native experiences built with WebGL, canvas, and spatial interfaces. Things you can't watch, you can only navigate.
The intersection of documentary practice and generative tools, pre-production research, structural experimentation, hybrid storytelling.
Gestell is open to collaborations that don't fit neatly anywhere else. If you have a project at the edge of film, tech, and art, get in touch through Adanac Films.