Gestell is Gregory Czaplak's experimental studio, deliberately separate from Adanac Films. Where Adanac makes films for the world as it is, Gestell asks what happens when the tools of production stop being neutral.
The focus is AI-assisted visuals, generative media, and interactive web projects. Not as replacements for craft, as new instruments. Strange ones. Ones that produce results nobody fully intended.
Heidegger's Gestell, the Enframing, is the idea that modern technology doesn't just reveal the world; it imposes a frame on it. Everything becomes resource, everything becomes standing-reserve. Gestell Studio takes that frame apart to see what falls out.
Projects here are in various states: some running, some speculative, some just a file named idea.txt. That's the point.
Ongoing exploration of AI image and video generation as a filmmaking instrument, not for automation but for generating visual material that human hands can edit into meaning.
A series of web-native experiences that blur the line between documentary, installation, and interactive media. Making things for screens that film can't quite do.
Experimenting with large language models and generative tools as co-authors in documentary pre-production, structural tools, not creative replacements.
Exploring how AI tools integrate into a real post pipeline, colour, conform, audio, delivery, without pretending the tools are finished or the answers are clear.
Image and video generation as raw material for human editing. Tools that produce things neither the algorithm nor the filmmaker fully intended.
Real-time, procedural, and AI-driven media systems. Content that changes, responds, or generates itself, on screen and on the web.
Web-native experiences built with WebGL, canvas, and spatial interfaces. Things you can't watch, you can only navigate.
The intersection of documentary practice and generative tools, pre-production research, structural experimentation, hybrid storytelling.
Personal explorations in philosophy, political economy, and the culture of technology. Named after Heidegger's concept of enframing — thinking in public, refusing to accept the current order as inevitable.
How Heidegger saw the digital age coming. Gestell as the mode of revealing that reduces humans to standing-reserve — surveillance capitalism as empirical verification of an ontological warning.
Varoufakis's tribute economy and the rise of technofeudalism. Why behavioral data is the new standing-reserve, and what digital sovereignty actually requires.
Chaucer's medieval con artist and the platforms that sell fake connection while knowing exactly what they're doing. The mechanism of the con is ancient. The scale is new.
Notes toward a post-extraction economy. Using restorative justice as an economic framework. Why measurement precedes repair. What Cloud Commons Canada is really for.
Applying the revolutionary traditions of Marx, Lenin, Trotsky, and Gramsci to the platform economy. What a digital union actually looks like. Who your master is.
Capital has deterritorialized us. Our attention, identities, and neighborhoods unmapped by platform capitalism. A manifesto for regrounding — technology in the service of dwelling.
Accelerationism as dare — let markets and code burn hot enough to melt all limits. The case for accelerated re-grounding: velocity that builds platforms in service of human agency and shared ownership.
Browse the full Gestell essay archive.
Gestell is open to collaborations that don't fit neatly anywhere else. If you have a project at the edge of film, tech, and art, get in touch through Adanac Films.